Marketing What Is Native Advertising & How Can It Help Your Business Grow?

Published on December 12th, 2017 | by Anica O

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What Is Native Advertising & How Can It Help Your Business Grow?

Native advertising is a targeted approach to marketing your products. It presents product content in such a way as to appear informational instead of promotional. Here are some ways that using native advertising can grow your business.

Target Your Market Base

There are several types of native advertising that are commonly used. Print, online, and videos make up the majority of the sources that can target your base. Marketing companies, like Shaw Media Marketing, can help you with this if you are unable to do it yourself. Native advertising helps you to better reach your base. It can appeal more to your base and even bring in others that may not have considered your products. Your business appears beneficial to people that are looking for products or services that you offer.

Capture More Attention

Since your content can be displayed in more relevant areas, it can gain more attention. This extra attention gets your name out there. This can lead to you getting more leads. The more attention that you capture, the more likely that your audience is to start talking about you. This will lead to more word of mouth advertising opportunities. People being excited about your business can lead to more sales. Instead of just having your website with your services, these ads tend to focus on what makes you special.

Engage Your Base

These ads may even be interactive depending on where they are posted. This engages your base and potential customers more. It can better speak to the customers that you want to get in order to grow your business. The point of advertising is to get more customers. Having your name in more places will lead to better brand recognition. Even if you don’t directly get sales from native advertising, it can still work to your benefit. Next time a customer is in the market for your product, they may recall seeing your name somewhere.

Empower the Customer

Native advertising allows your customers to make informed decisions about your business. Potential customers are looking for solutions to their needs. By having ads that are more informational, you may spark more interest in your customer base. Instead of just offering this product or that service, native advertising allows you to explain how it benefits the customer. This empowers the customer to draw a better conclusion about your business. Having more information available to your customers can help to build a long term relationship with your base.

Native advertising can be more attractive to customers. Consider using it to grow your business.

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About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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