Published on October 11th, 2013 | by lmswan0
Using An Advertising Newsletter To Help Your Business
If you want to reach your perfect customers, you might want to consider running advertising in a newsletter in order to do so. There are a variety of ways to do this. Here is more information on how an advertising newsletter can grow your business:
Having a Mailing List, and Sending Advertising Newsletter Information to that Mailing List
If you sell and sort of product, or offer any sort of service, you ought to have a mailing list, whether it be email or snail mail or both, in order to keep track of your customers. Some customers will be happy to sign up, if they feel passionate about your product or service. Others may consider doing so, if you offer some reason to – a discount coupon, free product, or something else worth their time. At any rate, it is important to have a mailing list, especially an email one, so you can reach your customers quickly, and let them know about sales.
At any rate, if you send an email newsletter out to your customers, letting them know of current sales, new products, and interesting things about your company, you may get a slew of new sales or service requests. That could potentially help get your business to the next level. Not only that, but the cost for sending the newsletter can be very low. Even offering a discount code, and the costs involved with sending the advertising newsletter itself, as well as the cost involved with the discount code, are relatively small when you think about how much you could potentially gain in sales.
There is a fine line, though, between providing a service, and being a spammer. You want to make sure that everybody on your newsletter wants in – the double opt-in procedure will assure you of that – and you want to follow all of the rules in the federal CAN-SPAM Act, including having a way to unsubscribe from the newsletter on every email. But as long as you follow the rules, you should be all good.
Advertising in a Newsletter Run by somebody else
Another thing you might want to consider is to run advertising in a newsletter that somebody else publishes. For example, your local newspaper or television station might send out a newsletter advertising its most popular, and newest, stories. The people subscribing to the newsletter are local people in your area, and they may provide a great way to reach local customers.
The good news is that you may not have to find the newsletter yourself to publish your ads. Sites like LiveIntent can help find the right newsletters for you. For example, if you sell steaks, you do not want your ads to run with a vegan newsletter. Instead, you want to reach meat eaters. LiveIntent and sites like it can make sure that you target the right people.
In addition, you could potentially have the ads only show up to certain subscribers in a newsletter. For example, if you are a gynecologist, you want to target women. You can do so by utilizing services like LiveIntent, who can show the ads only to female readers of a newsletter.
Finally, by using such a service, you can have a dynamic ad that you only pay for when the customer opens the newsletter. This can save you money. In addition, you can have the ad change, depending upon the time of year. For example, if you are advertising a Columbus Day sale, but the customer does not open up the email until Thanksgiving, you can have the ad change to reflect the new sale.
Lisa Swan writes for a variety of websites and blogs.