Marketing

Published on February 28th, 2019 | by Anica O

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Marketing in the Digital Age: 4 Benefits of Using Television Advertising

Advertising influences more than 89 percent of consumer decision to buy products and services. This covers traditional media including television, print, radio as well as outdoor billboards. With many advertising outlets available, business owners can winder about the main benefits of television advertising over any other mediums. In reality, television advertising provides benefits ahead of any other medium, thereby making it one of the effective uses of advertising dollars. TV advertisement can assist you to reach more audiences in different areas of the industry including targeted fashion, in a manner that clients know and trust.

Reach Larger Audiences

Among the advantages of television advertising is the chance to reach masses audiences through a single advertising spot. Watching television is the world’s most common leisure activity. Therefore, the average American watches around six hours daily. Moreover, studies have indicated that 50 percent of consumers are likely to purchase a product after viewing an ad on television compared to about 40 percent for seeing ads online.

Ability to Target Your Main Audience

Another advantage of television advertising is the ability to reach the seller’s target audience and expand their reach by encouraging more engagement through social media. Addressable advertising services can also target their audience through purchasing ads spots in shows their intended demographic would be watching. For instance, manufacturers of toys may want to advertise during Saturday mornings when cartoon airs. A local bar may want to promote during sporting events.

Television Advertisement Gathers a Captive Audience

A captive audience without competition is one of the advantages of TV ads. Even if for a few seconds, a television advertisement puts your brand in the spotlight. This highly contrasts with newspapers and other print media outlets where advertisements may be small and placed directly beside their competitor ads.

TV and Online Marketing Platforms Work Together

Television is vital for online businesses. Your brand’s presence on the television can lend tremendous credibility to your business and expose it to a broader audience than online advertising. Television advertising drives various platforms for promotion. Therefore, consumers may use multiple devices to watch television but are way far from disengagement with the actual content. Advertisers and television programmers will use TV to push viewers to have engagement with in-depth content.

Television advertising is relatively affordable if you understand where to look and the method to use to buy it. Media planners, as well as buyers, are consistently seeking efficient chances that provide opportunities that give value to clients. Besides, buyers communicate last-minute chances to consumers as soon as they are available through advertising platforms. Now more than ever, it feels that circumstances are driving the sector forward to the extent when addressable advertising services should go mainstream.

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About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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