Marketing

Published on January 27th, 2014 | by Kath Kreger

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Losing Clients? 5 Ways To Prevent Burning Bridges With Customers

In this contemporary era, more and more businesses are recognizing the fact that developing and continually building a client base is integral to success. Unfortunately, however, many business owners find themselves losing clients despite their belief that they are implementing the right strategies to keep them. If you are a business owner who finds yourself burning bridges with customers far too frequently, the following five strategies can be of great use to you.

E-mail Newsletters

E-mail newsletters are a great way to retain customers for several reasons. First of all, they ensure that you are constantly engaging in direct communication with them. Second, e-mail newsletters give you an opportunity to provide your customers with important information regarding your business, such as upcoming sales, discounts or new products. When armed with this information, your existing customers may be more inclined to continue purchasing products or services from your company.

Contests With Free Prizes

Periodically holding contests and awarding prizes is another wonderful way to stay in contact with your customers. This is the case for several reasons, including the fact that many people will participate in a contest if they believe they could win something for free. When you hold your contest, be sure to promote it through a variety of channels so you will have a high level of participation.

Promotional Products

Offering your customers promotional products is a great way to keep them loyal to your company. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. In addition to looking very professional and serving some kind of use to them, promotional products cause the name and company concept they represent to stick in the mind of the consumer. Promotional products can not only help you maintain your existing client base, they can also attract the attention of new clients. If you’re trying to decide what type of promotional product to offer, consider personalized pocket calendars. These calendars will be useful to people who are attempting to keep their life organized and also who want to know what the day/date is. If you’re in search of a great company from which to order such products, keep in mind that HALO promotional pocket calendars are high-quality and reasonably priced.

Social Media Mastery

As many social media experts know, Twitter and Facebook are great mediums through which to keep in contact with customers. There are a variety of ways you can do so, including tweeting information about upcoming sales or promotional offers. You can also create a business Facebook page from which you announce important information about your company.

Update Your Branding Efforts

Although defined broadly, branding is basically a process that involves creating a unique image and name for goods and services so that they remain salient in the mind of prospective clients and faithful customers. Branding efforts are generally accomplished through the use of advertising campaigns that have consistent themes. While many customers maintain their loyalty to a business because of their comfort with consistent branding, periodically switching things up can be exciting for your clients. With that being said, take time to think about how you can update your logo or icon so that faithful customers and prospective clients have their curiosity continually aroused about your goods and services.

If you are a business owner who wants your company to experience continual growth and expansion, know that keeping in contact with your customers is often the key to success. By implementing some or all of the strategies listed above, you can prevent yourself from burning bridges with customers. Good luck!

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