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Published on June 28th, 2013 | by EditorOne

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How to Retain Brand Integrity as Your Business Grows

The path to success in the business world is dictated not only by a company’s ability to provide a product or service, but also by the perception of their brand within the marketplace. Just as important as the facts surrounding your business’s operations is the brand image and the reputation of your firm among customers. Here, we take a look at several things that growing businesses can do to ensure that their brand integrity is upheld throughout the early stages of development.

Customer Service

One of the things which have the most impact on a brand’s reputation and success is customer satisfaction. Word of mouth holds great power over businesses and companies must do all they can to see that what’s said about them is positive.

Alongside the provision of a great product or service sits the way in which companies deal with their customers. Businesses need to set solid frameworks in place which allow their customers to communicate in a meaningful way. The responses from your company need to be positive, informative and delicate if your customer satisfaction is to mirror the brilliance of your brand.

Keep Your Finances In Order

It has been a common theme in the national media of late – companies taking a hit to their reputation as a result of their financial strategies. Some of the largest multinational firms are coming under scrutiny for their inability to pay their fair share of tax, as this piece by the BBC explains.

The only way for companies of any size to ensure that they don’t meet the same fate as these firms is to keep a close eye on their accounts. By making use of accounting software for business, it’s possible to recognise potential problems before they arise and to take the necessary steps to keep your reputation in shape.

Responsible Social Media Use

The internet has opened up a vast platform for low-cost marketing which small businesses simply cannot ignore. While the opportunity is a great one, many firms have learned the hard way that with great power comes great responsibility.

Social media sites allow companies to interact with their customer base. While this can be a considerable and powerful marketing tool, there does exist a very real potential for tarnishing one’s reputation by being too intrusive, or creating weak on-brand content. Businesses should take care in this respect if they are to maintain credibility and brand integrity.


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