Marketing

Published on June 21st, 2012 | by admin

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How to increase Traffic to a Web Page

There are millions of internet pages and blogs, with new ones are coming up every day. All these pages need clients to sign in and see what they have to share. This can be very difficult especially since the competition is very stiff. All owners and administrators of web pages would like to see more people check out their pages than their competitors’ pages. How can they go about this? What is the best direction to take or decision that would make sure that the number of people who will visit your page will continue going up?

There are several ways in which this can be done. Some of them include:

1.) Use of titles rich in keywords
A keyword refers to a word that is popularly used by internet users to search for some items in the search engines. Use of a keyword usually leads people directly to a website that will give them the information that they need and this means therefore that if a website has a keyword that is used by many people in the search engines, then the website will become more visible on search engines. The best thing to do when naming sites is to give them names that are common and which many people type everyday into the search bars of search engines like Google, MSN and Yahoo. It is not necessary to use the business name unless it is going to add value to the keyword. Do not make the keyword too long either, as this could cause confusion and result in the web page being ranked among those at the lowest part of the pile.

2.) Offer content that is original
Offering content that is of high quality and original will go a long way to help push up the amount of traffic to any site. People would want to visit a site and find information that is unique; it must be information that cannot be found anywhere else. Again, it helps a lot in the optimization of the page in search engine. With the improvements in the level of technology, search pages have now come up with sensors that detect statements that have been used before by other websites. The main advantage of a good blog is providing people with information that is cheap and of high quality.

Again, the information given must be timely and fresh. This is mainly important for those people who visit the site more frequently as they will expect to see something different from what they saw the last time they were on the site. If possible, the blog should be updated regularly, for instance daily, every few days or even at worst, once a week.

3.) Outsource articles for publication on the site
Some blog operators do not have enough time to keep updating their articles every now and then. For this kind of people, the best thing to do would be to look for other people to do the article writing. This can be done by having multiple authors working at the site or paying other people to work on original work to be put on the web page. However, it would not be proper for the owner of the website to completely stop writing articles and instead leave it to others to do it. This is because if this happens, the website might lose track of its original plan and intention, because in the end, only the owner of the blog knows what it was really intended to do.

4.) Use videos
Videos have been known to attract people to websites more than any other kind of posting could do. People love things that they can see and hear at the same time as it makes use of more senses. However, the videos that are to be posted to the site must be those that are relevant to the theme of the site or be relevant to a particular topic that was being discussed.

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