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Published on June 23rd, 2017 | by Anica O

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How Having A Mobile App Can Help You Grow Your Business

The number of mobile devices users around the world has become too big a market to ignore. Most look for mobile apps to help with shopping, personal finances, travel, and much more. While there are thousands of mobile apps already available, creating your own original application can generate a great deal of engagement and satisfaction with your audience. Here are some good reasons why you should consider using a mobile app to grow your business.

Improve Branding

Your company’s logo, slogan, and other brand elements are necessary to building recognition in the marketplace. By incorporating your brand into your mobile app, you ensure that your customers are focused on it every time they use the app and are more likely to recommend it to friends, coworkers, or relatives. A useful app that sparks conversation about your company will be a great boost to your branding efforts.

Enhance Customer Service

Your customers will see added value in purchasing your product or service if they can get answers to their questions 24/7 over a smartphone. A customer service app that provides quick connection to knowledge bases, videos, tutorials, or chat is a convenience customers will appreciate. Providing solutions to common issues will help them to have a better purchase experience and increase the odds of future sales.

Draw Prospects

A mobile app can also be a powerful marketing tool. It could be integrated with social media platforms so that customers can interact with your profile on Facebook and Twitter. Every “like” or re-Tweet can increase your audience. You could also use the app to offer digital coupons, special product releases or services, contests, giveaways, or other techniques that increase your sales volume.

Generate income

You could generate additional income through charging your application users a fee for upgrades or special features. You could also contract with similar companies in industries such as real estate. A realty firm, like RE/MAX of Boulder, Inc for instance, could create an app that includes listings with referral links to other local brokers. This provides the possibility of collecting further commissions. These ideas will generate income while raising your brand recognition and improving customer satisfaction among home buyers.

Many business leaders haven’t given serious thought to developing their own mobile application. But with mobile users spending 52 percent of their time on apps, your own custom solution could be exactly what you need to set your business apart from the competition.


About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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