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Published on October 19th, 2015 | by Anica O

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How An Elite Customer Contact Center Can Transform Your Brand

An elite customer contact center offers integrated sales and service support to customers. However, it is also a golden opportunity to expand and transform your brand. Keep reading to learn how an elite customer contact center can revolutionize both your brand and employees.

Centralized Training

A contact center means that employee training is convenient and centralized. In fact, employees will quickly learn how to become a model customer service rep. This includes being honest, enthusiastic and resilient. Even better, supervisors are able to provide continual constructive feedback to employees. Fellow employees can easily share the phrases and techniques work best for them.

In essence, the customer contact staff will naturally work together in order to provide the best possible customer service experience. Over time, customers will naturally feel the brand value increase through the superior customer service that they receive. All of this is possible through having a centralized customer service rep base who freely exchange information to form standardized operating procedures.

Improved Customer Service Experience

Traditional customer service departments focus mainly on satisfying the customer. That is, the metrics will focus on wait time, service time and service rating. However, true brand value comes from quality interactions and meaningful engagement. Customers typically view customer service departments as yet just another obstacle that they must overcome in order to get what they deserve.

However, customer contact centers are not viewed as being part of the problem, but part of the solution. Therefore, the ultimate goal is to deliver a positive experience that surprises and exceeds the expectations of the customer. As a result, customers are more likely to share positive online experiences. Consider having media analysts monitor online customer sentiment in order to guide your customer service direction. If possible, reach out to users that post comments to elicit feedback.

Budget Transformation

Some say that the modern customer service experience doesn’t just impact the brand, but is the brand. Some of the most successful brands, such as Starbucks or Zappos, developed their brand into international icons through very limited advertising. Instead, they focused on delivering superior customer service experiences through a customer-centric strategy.

That is, word-of-mouth advertisements are much more powerful than traditional mainstream advertising mediums. Because of this, elite customer contact centers become the face of the brand when they deliver a helpful and sincere customer service, often with the help of companies like J.D. Power. Don’t forget that there are independent customer service experts who can help you transform your brand into something unforgettable.

Overall, an elite customer service center will transform your brand through centralized training, an improved experience and financial savings and profits.

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About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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