Marketing

Published on July 24th, 2013 | by Josephbker

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Finding Your Competitive Edge In The Cloud

Whether they exist to make sales, provide a service or educate the public about a certain topic, all businesses must store and utilize important data. When this data is organized effectively and available for immediate access, the business’s overall efficiency improves. With all the necessary data readily available, an organization can provide better customer service, optimize its supply chain management and conduct business operations from anywhere in the world, thus gaining a significant advantage over the competition.

Perhaps the easiest way to gain this competitive edge is through cloud computing, which allows a business to store and process all its data via the Internet. The company no longer needs to purchase an expensive infrastructure to handle data in-house, nor does it need a large IT team on staff to deal with problems that arise in data management. Instead, the business uploads its data to the cloud and allows cloud storage providers to take care of these tasks. This saves the company time, reduces the amount of money spent on data storage and improves the business’s data management efficiency.

Moving to the Cloud

Although it offers many potential benefits, moving data and operations to the cloud is a huge step that requires careful planning. You must first determine your company’s specific cloud computing needs. For example, although some businesses may generate enough traffic every day to require a dedicated server, others can save money by utilizing a shared server. Likewise, although some businesses may need large packages with significant amounts of cloud storage and 24/7 customer service, other companies may be satisfied with smaller packages.

To determine which cloud computing services your business should purchase, consider how you will use your cloud services, how much traffic your package should support and how much customer support you’ll need. Cloud storage providers offer a variety of packages, so you can easily find one tailored to your needs. Be sure that the package you choose not only meets your storage and usage needs, but also includes sufficient security measures to protect your company’s sensitive files.

Putting the Cloud to Work

After you’ve chosen and purchased the appropriate cloud services, it’s time to teach your employees how to use them on a daily basis. Take some time for internal training before you actually start using the cloud. Doing so will prevent many of the problems companies face in the early stages of cloud implementation. After training, every employee should understand the purpose of each cloud service your company utilizes, as well as how each service will change his or her job. If an employee will be accessing data in the cloud, he or she should practice doing so during training. Finally, employees should know where to turn if they have questions or concerns about your company’s cloud services.

Although it may be tempting to “jump right in” when it comes to the cloud, planning and preparation are the keys to your success. With the right cloud computing services properly in place and a well-trained staff, your company can maximize its operational efficiency and rise above the competition.

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