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Published on June 28th, 2013 | by KateSimmons

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Create Apps to Build Your Brand

There is no doubt in anyone’s mind at this point about whether mobile solutions are here to stay. That’s about as resounding a “yes” as you are ever to get. Everyone is turning to mobile approaches to just about everything, and there are more and more mobile users hitting the Internet every day. That’s why creating apps specific to your brand can be a great way to put your brand on the map, this is a sort of exchange you make with other people. You get them to read and spread your brand, and they get a free app in the process.

The Power of Mobile Solutions

One of the reasons doing marketing by creating apps is so popular is because there is so much demand for free apps on the Internet these days. It’s just about the trendiest thing ever. New free apps become the biggest thing on the Internet just about every day. The problem is, there are many new apps coming out all the time. In order to get up ahead of the crowd you need to use some tools to help, especially if you aren’t a programmer yourself.

App Possibilities

Really an app can be as simple as taking something like your brand website and allowing it to be accessed in a much quicker and more convenient way on an app. After all, this is half of the point of apps; to make everyday tasks more convenient and more fun to do. You can have options for clicking just one button to email someone at the brand, just one button for sharing something involving the brand with friends, and so on. A music brand might put out a music player that has brand imagery on it, or that plays brand-specific songs. A sports brand might have a ticker showing sports scores but with plenty of brand info and icons woven in. The most important thing is to make sure that the app is actually useful in some way so that people will want to download it and spread it around.

Innovation is also very important. If you don’t do something new, do an old thing in a new way and people will be blown away with the novelty of it.

App Creation Apps

Of course there are many ways you can get your app made. One of these ways involves tools such as the app builder. This is a service that allows you to create an app from any number of types and add your brand to it in minutes. You can then distribute the app in many different ways.

But perhaps the best way to go about creating apps is by using a professional service to do it for you, such as Starmen USA. After all, professionals will know how to make your app the most useful and stand out the most, since that is exactly what they focus on day in and day out. There’s no reason to do it any other way if you want the best.

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About the Author

Kate Simmons is a freelance writer and occasional blogger. If her article got you interested, feel free to follow or reach out to her via G+ or Twitter.


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