Marketing 6 Ways You Can Build Recognition Of The City's Local College

Published on January 22nd, 2014 | by Kath Kreger

0

6 Ways You Can Build Recognition Of The City’s Local College

When a community takes the time to build up the reputation of its local city college, it adds an element of pride to the area that everyone can feel. Not only will building recognition for your city college increase enrollment, but it will also add prestige to the school that no other institution has.

Promote Success Stories

Each and every city college has graduates that have gone on to become successful in some way. If you want to enhance the recognition of a city college, then there is no better story to tell than one of success. Keep a database of alumni and stay in touch with the graduates that can make a city college look like a premier learning institution.

Bring In Prominent Guest Lecturers

The guest lecturer circuit is always active with some of the biggest names in business, sports, entertainment and education. You can raise the profile of your city college by bringing in some of these lecturers and then promoting each event with a significant marketing campaign.

Use Prestigious Tradeshows

The education field has tradeshows, just like any other industry. If you want to increase the recognition of your city college, then put on a great presentation at the most prestigious education tradeshows. You can use Halo.com promotional products in Seattle, such as custom t-shirts and promo calendars, to remind people from all over the country of the city college in your area. These promotional products help develop your brand by giving your school repeated marketing exposure to current and potential consumers. Tradeshows are great places for any learning institution to establish and extend its presence within the industry.

Build a Sports Program

One of the best ways to raise the profile of any school is to create a proactive and successful sports program. By developing competitive teams in basketball and football, you may be able to get your school television coverage that will generate publicity for the college.

Team Up With Local Businesses

Many of the prominent local colleges have programs with local businesses that give students internships and bring in local business leaders to teach classes. If your city has a strong business community, then getting the local college involved with that business community can gain the school extensive, even international, recognition.

Offer Unique Courses and Programs

Local colleges track trends in education and create courses that meet those trends. By offering useful courses that cannot be found anywhere else, you will be able to increase the visibility of your school. Your college can combat the decline in college enrollment by thinking outside of the box.

Building up recognition for your local city college is well worth the time and effort. An enhanced profile can help your school to attract better teachers, more students and more funding from alumni.


About the Author


Back to Top ↑