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Published on October 2nd, 2015 | by Kandace H

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5 Things Small Business Owners Can Do To Stay Ahead Of The Curve

Being a small business owner can be extremely challenging. Not only must you learn how to do all of the core operations on your own to conserve your budget, you also need to develop a unique marketing initiative so that you can compete with huge and established competitors in your industry. While many small business owners learn from their own mistakes, it is best to sidestep preventable mistakes by staying ahead of the curve. Here are five things that you can do so that you can watch the business that you built thrive in a world where many don’t.

Commit Your Time to Further Education

Many small business owners with an entrepreneurial spirit decide that they would prefer to be self-employed over holding a corporate job. Some make this decision so that they do not have to complete a formal degree program just to learn theories and subject matter that they never intend to use just to qualify for a position in the corporate world.

While some programs do not focus on developing practical skills, if you take a formal training program in business, you will attain the skills that you need to avoid real-world problems and to do activities on your own.

Some small business owners are discouraged by traditional school schedules, which often interfere with their priorities as a business owner. Some schools have started to address this problem and make their programs more accessible to professionals. Programs like NKU PACE are designed for working adults, so you can focus on your professional responsibilities while you receive your education. Business degree programs will make you a better all-around professional, a better leader, and a better forward-thinking manager as well.

Train Employees to Work as a Team

The only way to operate a business that runs efficiently is to hire and train highly effective workers. Some business owners see intensive training programs as a waste of time and money, but this is where you can see where each employee’s skillset lies and where they will play the best role in the team. You need to understand team dynamics and then create a positive one.

Develop Team Members That You Can Trust to Play a Greater Role

Once you do are successful with building your team, you can decide which members should take on added responsibility. Just because all of your employees will not become key players does not mean that they are not valuable. There will always be a special few that you can trust to take the reins when you are out of the office or to train new hires when there is too much on your plate. When you have key employees, you will have a stronger team that can handle what is thrown its way.

Master the Short Term Before Thinking Long Term

One of the major disadvantages that you have when you are operating a small business is that you have budget limitations. Large corporations may have the power to plan for long-term projects, but this is something to stray away from when you do not have the appropriate resources. Keep your sights focused on the short term for now and you can then expand and focus on broader horizons once you have a greater market share.

Learn From the Mistakes of Others By Following the Trends

Small business owners may want to try new technologies or marketing strategies, but it is best to be a follower in your humble beginnings. One major investment in a new app or a unique social media campaign can affect your reputation and your budget. It can be hard to rebound from a failed campaign without a loyal customer base. Instead of being the leader, watch campaign and practice trends and find out what approaches have been successful so that your mistake does not set you back 10 steps.

If you want to stay above the curve, you need to be a thoughtful leader who is committed to staying in the loop. Make sure that you pursue further education, always be open to learning new things, and develop a team that can help develop your business.


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