Published on January 13th, 2014 | by Kath Kreger0
4 Tools For Crafting A Successful Marketing Campaign
Whether you are starting a new business, or looking to improve the exposure of an existing one, the right marketing campaign can make a huge difference to your short and long term success. Generating awareness, building brand recognition, and generating new customer groups can be the difference between your business generating a profit or operating at a loss. Here is a look at four tools that will help you craft a successful marketing campaign.
With people spending a lot more time on social media websites, such as Facebook and Twitter, companies must take advantage of the trend. Having a Facebook and Twitter account allows companies to establish an internet presence; engage with customers, potential customers, and clients; and successfully promote new products, services, or sales.
If you are looking to get the word out about your brand, the best way to do so is having your logo on as many items as possible. This can be done through custom t-shirts, caps, pencils, pens, or custom shopping bags. These bags can be delivered to local supermarkets, restaurants, convenience stores, and alcohol stores. Branded items increase exposure for your brand logo, and ensure that a greater scope of potential customers will know about your company. For more ideas on customized products you could use in your company to boost brand awareness, check out the following resource:
While developing a marketing campaign, every business must understand who their customers are. Profiling has a negative connotation, but if you were asked to describe you quintessential customer, could you do it? Who would he/she be? How old would they be, where would they live? What would their interests be? If you can answer these questions, you’ll be more prepared to target your advertising to best appeal to your customers. You can even use this information to tailor you products more specifically to their needs. Customer profiling is a powerful, and and often overlooked tool in creating a successful marketing campaign
Search Engine Optimization (SEO)
Similar to social media, search engine optimization’s importance to marketing campaigns has grown dramatically over the past few years. Every company needs to have a website, no matter what type of business you are running. This website should appear high in search engine results for related keywords. The benefits of a solid internet presence are endless. Your company will reach a wider audience, appear professional, and provide confidence to potential consumers if your website is high on Google or Bing search engine results.
Each of the four tools above will provide structure and results to your marketing campaign. By combining the four tools effectively, your business will thrive through a combination of greater brand visibility, better consumer interaction, and increased trust.