Marketing

Published on January 24th, 2014 | by Anica O

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4 Tips For Increasing Your Online Visibility And Selling More Products

When you have a business or an eCommerce store that you want to grow and expand online, increasing your online visibility and credibility as a company is possible with a few key resources and tools that can be utilized regardless of the types of products and services you want to sell. Increasing your online visibility and selling products online is a major way to drastically expand the number of consumers interested in your brand and what your business has to offer.

Directories

Adding your online website’s URL to directories is highly recommended to quickly increase your site’s visibility as well as its ranking within search engines. Adding your site to online directories can be done by researching various communities and other listings that are relevant to the industry you work in or represent professionally. By adding your own company to all these lists you will be more recognized by Google and other search engines when they run updates and your company will climb the page rank. When potential customers search for businesses in your industry, your company will be higher up on the list.

Local Listings and Search Engine Optimization

Adding your website to different local search engine listings and and search engine results is possible by visiting the search engines such as Google, Yahoo! and Bing themselves. You can begin to increase your site’s visibility within search engine results with a bit of search engine optimization, also known as SEO. Implementing SEO into your site is done by understanding the latest trending keywords and topics that are relevant to your website and the products or services you have to offer. Increasing search engine optimization can be done by selecting the right keywords, highlighting the properly on your site and publishing content while using the select keywords frequently and regularly when publishing updated.

Social Media

Integrating social media into your eCommerce platform and online site is a must in today’s society, especially with the increasing use of different social media networks such as Facebook, Twitter and LinkedIn. Create social media pages for your brand or business to give yourself multiple platforms to communicate and connect with your audience of consumers and fans with at any time. Create pages on Facebook, Twitter, Pinterest, Tumblr and LinkedIn to maximize the number of people you reach any time you make and publish an update online with potential customers and followers.

Work With Professionals

Hiring professionals who use online shopping software and specialize in increasing online visibility for eCommerce stores and other stores from around the world is highly recommended regardless of the industry you are working in and representing. Working alongside a reputable company such as Edgenet Inc. is a way for you to truly understand how to engage potential customers while gaining insight into various data collected from users and potential customers and shoppers globally. There are some things you just don’t have time to do by yourself. Knowing how to delegate and outsource projects is one of the marks of most successful entrepreneurs.

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About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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