Marketing

Published on October 26th, 2018 | by Kandace H

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21st Century Marketing – How to Succeed in a Modern Landscape

The business landscape has changed dramatically within a very short period of time. Consider that only a few decades ago, smaller businesses typically served a very localized market. Common advertising and marketing platforms included direct mailers, newspaper ads and even radio spots. Thanks to modern technology, even smaller businesses can compete on a global scale. Marketing methods are increasingly direct with more personalized messages. If you are ready to modernize your marketing campaign, apply these tips to your efforts.

Maximize the Use of Data and Analytics 
Gathering and analyzing data about consumers, previous marketing campaigns and more was once a very expensive endeavor. As a result, it was not feasible for smaller businesses to refine marketing efforts based on data analysis. It is now faster, easier and more affordable to gather data about consumers, about the competition, about your previous marketing campaigns and more. This data can steer your efforts going forward, such as be enabling personalized messages. Nowadays, it’s a good go-to marketing tactic for creating plans to reach your target audience.

Take Advantage of Free and Affordable Marketing Platforms 
There are now effective marketing platforms that are free or very affordable for you to use. For example, you can create a business or commercial profile for many social media platforms at no cost. You will, however, have some expense related to the design and management of social media marketing campaigns. Compared to many other platforms, however, this is a highly-effective and affordable way to reach consumers.

Focus on Personalized, Two-Way Communications 
Many modern marketing methods now provide you with the opportunity to communicate back and forth with customers. For example, a customer may make a comment on a Facebook post, and you have the ability to respond directly to that customer within minutes. This is only one of many ways to reach out to your customers with two-way communication.

Consider Giving Away Freebies 
You can also give away free merchandise as part of your campaign. Consumers may be intrigued by the ability to obtain free merchandise, and this may also be a great way allow them to sample your goods before they decide to make a purchase. E-books are another wonderful idea to consider, but you should allow your customer base as well as your products or services to determine if freebies are ideal for your needs.

The modern business landscape is changing rapidly. While these are all excellent ideas for you to use now, depending on your business model, there may be new developments and opportunities that could be effective and beneficial for your business soon.

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