Marketing

Published on May 19th, 2014 | by Anica O

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10 Affordable Ways To Land Your Next Business Client

Business owners today know how difficult it can be to prospect, close, and nurture quality sales leads. This article will explain ways for business owners to affordable find new clients for their business.

1. Newspaper Advertising

With newspapers and magazines in decline with the advent of the internet, certain markets can be even more cost-effective with decreased advertising rates. Large print advertisements that used to cost tens of thousands are now much more affordable.

2. Craigslist

While sometimes seen as an internet black market, the reality is that craigslist can generate quality leads. With free advertising still available for most directories to this day, Craigslist is a great place to get started with your next client.

3. Auction Websites

For companies selling physical products or even services, auction websites can provide a great platform to reach your potential clients. Usually available strictly on commission, these can be an affordable way to market your products without having to pay upfront.

4. Shopping Websites

Like auction websites, shopping websites of all kinds can be great tools to sell a variety of products and services. These too usually charge nothing more than a commission, so there is little risk listing products on hundreds of these websites.

5. Social Media

By spreading your message through word-of-mouth, social media is an excellent way to spread the word about your brand and its offerings.

6. Referrals

Whether through social media or simple word-of-mouth, referrals are still the best form of marketing since referred clients tend both to buy more and cost nothing to acquire. Industry leaders like Paddon & Yorke Inc rely extensively on referrals to generate new leads.

7. Search Engine Optimization

For many business owners today, SEO has become an essential tool to developing new leads. By giving potential clients an opportunity to read about you before interacting, SEO is a great platform for both local and international clients.

8. Partnering

By partnering with others, business owners can achieve shared success that often exceeds what they could accomplish alone.

9. Trade Shows

To become a though leader in your industry, present your offerings to industry leaders at trade shows. This can be a great tool to acquire clients that result in long-term contracts and large purchases.

10. Website

A website both increases the credibility of your business to all new potential clients and provides them with a landing page to learn more about your business. For business owners today, a website can be an invaluable tool.

For business owners that want to find new clients, the above list is a great place to start.


About the Author

A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


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